Web hosting is essential if you want to take control of your own web site.
It allows you to decide what goes on your site and how your site will present itself to the world.
As it is obviously such an important part of the new ‘online equation’ I felt it needed to be treated as such and so have dedicated my site to providing as much information as I can to help you make the best decision in choosing your web host and then to get the best out of your web hosting.
The heart of this site is Our Blog. Do check it out and sign up for a drip feed of our articles into your in-tray.
Blog To Win!
Blog to win customers. Everyone is blogging about this amazing new discovery – Great Content! Great content will be the elixir we have all been searching for to bring us boundless success and wealth beyond measure.
Over the top?
OK, just a tad. It’s just that the blogosphere’s a glow with the mantra and oft repeated phrase “Content is King!” as if we don’t already know this.
An interesting headline caught my eye today which read “66% of bloggers that post weekly or more frequently have acquired a customer.” Hopefully more than just the one but one for every post at least!
The other headline that sticks in my mind I believe comes from Mark Twain “There are lies, damn lies and statistics”.
The truth of the matter is that currently there is no better way of attracting potential customers than to offer some good quality content. We have become writers overnight by necessity and to be honest you either know how to communicate through the written word or you don’t.
My preferred style, although I didn’t know it was a style until I became a full time writer, is to write like I talk (without the drooling, spitting and stutt…ttering). Not a style that will have William Shakespeare quivering in his grave but one I hope is easy to read and understand.
I am now feeling highly self-conscious and will smoothly change back to the subject of this post which, in case you hadn’t guessed, was about blogging to gain customers.
Connect with your audience, know what they are looking for and give them more than they expect. Follow this philosophy and you wont go too far wrong.
People think in pictures so give them images to keep them interested. Posts without images or video are more than 80% unfinished (lies, damn……..). So, make sure you make your blogs visually appealing.
Share through every possible medium so that people can find your blog, like you and share it with their friends too. If, like most bloggers, you use WordPress then you will be able to follow SEO onpage tips to make your posts more readily found.
After a while if you keep posting on a regular basis (come on how hard is it to spend an hour every other day writing a post?) you will already be ahead of the majority of your so-called competition.
Post daily tips or share your thoughts on how to help your audience solve a problem and you are on your way to expert status. Help enough people, write an e-book or make a video and you are nearing Guru status.
Be careful how far you take this as you could end up being ……………………… better than me!